Press Kit

Projelli is a local-first desktop AI workspace where every chat with Claude, GPT, or Gemini becomes a real file on your hard drive.

Projelli is a local-first AI workspace for indie founders. It's a desktop app where every conversation with Claude, OpenAI, or Gemini produces a real Markdown file in a folder on your hard drive, not a proprietary database, not someone else's cloud. Fifteen founder workflow templates are baked in (Pricing Strategy, Pitch Deck, GTM Plan, MVP Scope, and others). Bring your own API key. Pay once. Built on Tauri.

Projelli is a desktop AI workspace built for the way indie founders actually work. The pitch is simple: every conversation you have with Claude, OpenAI, or Gemini produces a real Markdown file in a real folder on your hard drive, in plain text that works in any other tool the day Projelli stops existing. There's no cloud database, no account required, and no Projelli server in the path between your machine and the AI provider, you bring your own API key, and your data never leaves your computer.

The app ships with fifteen interview-driven workflow templates designed around the documents indie founders actually write: New Business Kickoff, Customer Persona, Pricing Strategy, Go-to-Market Plan, Pitch Deck, MVP Scope, Investor Update, Board Meeting Prep, First Hire Playbook, and the rest. Each template asks the right questions and produces the documents you'd have written yourself if you had two more hours in the day.

Projelli is built by Jameson Daines, a Senior Product Designer at a health-tech company who spent eighteen months building it on weekends and evenings. The technology stack is Tauri 2 (Rust + WebView), React 18 + TypeScript, Zustand for state management, and CodeMirror 6 for the editor. The source is visible at github.com/projelli/projelli. Pricing is one-time: $49 Pro, $99 Lifetime, with the first 100 launch buyers paying $29 for the Lifetime tier. Sold via LemonSqueezy.

Jameson Daines is a Senior Product Designer with eight years in health-tech, building Projelli on weekends from his home in the US.

Jameson Daines is a Senior Product Designer at a US health-tech company, with eight years of experience designing healthcare and wearable products at Samsung, AstraZeneca, and Tesla. He builds Projelli on weekends and evenings, alongside BehaviorUX (a behavior change canvas tool) and Healthful (an AI design copilot for healthcare designers). His personal site is jamesondaines.com.

Jameson Daines is a Senior Product Designer with eight years of experience designing healthcare products and wearables for companies like Samsung, AstraZeneca, and Tesla. He holds a degree from University College London and currently works as a Senior Product Designer at a US-based telehealth company.

Outside his day job, Jameson runs several side projects under his personal brand: jamesondaines.com (his portfolio), BehaviorUX (a public knowledge base and canvas tool for behavior-centered product design), Healthful (an AI design copilot for healthcare designers), and Heardify (a student mental health resource).

Projelli is the largest of Jameson's side projects, eighteen months of evening and weekend work that grew from a personal experiment into a paid commercial product. He builds it because he uses it daily for his own founder work, and because he believes the indie founder use case for AI tools is structurally underserved by cloud-first incumbents.

He can be reached at [email protected] or via LinkedIn.

"The breaking point for me was when I'd been having a 2-hour conversation with Claude about pricing strategy, and a week later I couldn't find it. The friction was the copy-paste between the chat history and the actual document. Projelli puts them on the same screen, with the file as the source of truth."

"Local-first apps die on subscriptions. Obsidian, Sublime Text, BBEdit, Things, every successful local-first tool I can think of is one-time pricing because customers hate paying monthly for software with no server. I'd rather earn one $49 sale and a customer who tells their friends than rent the same person for $5 a month and dunning-loop their card every January."

"BYOK isn't a limitation, it's the privacy story. Some users will hate the API key setup hurdle, that's fine, they're not who I'm building for. The people I'm building for already have an Anthropic account and care that their business plan isn't sitting in someone else's cloud."

"I've shipped Projelli in the same model BehaviorUX runs on: 5 to 10 hours a week alongside a full-time job. The 8-week launch ramp wasn't 8 weeks of full-time work, it was 8 weeks of consistent evening and weekend pushes, with a Claude session as my de facto co-founder for the operational work."